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VIVA BROADWAY Is Coming to Times Square to Celebrate Hispanic Heritage Month

VIVA BROADAY celebrates and acknowledges the growing Latinx audience and performers filling up their theater seats year round!

Tuesday, September 25, 2018, 5:00-6:00 PM Times Square — Duffy Square W 46th St. & Browaday 

All-Latina Broadway stars to drop by — Tony winners, Lin Manuel Miranda, Chita Rivera, Lindsay Mendez, and many more. VIVA BROADWAY is a celebration fueled by Latinx shows, performers and writers like On Your Feet and Hamilton.





New York, NY – The Broadway League will celebrate Hispanic Heritage Month with a VIVA BROADWAY free outdoor celebration. This year’s event, which is sponsored by Charter and the Hispanic Federation with the support of the Times Square Alliance and Clear Channel Outdoor, will take place in Duffy Square (W 46th St. & Broadway) on Tuesday, September 25, 2018 from 5:00 – 6:00 PM (weather permitting). The program, which is open to the public, will include performances from current and recent Broadway stars as well as special guest appearances.


VIVA BROADWAY is an audience development partnership with the Hispanic community to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre.

VIVA BROADWAY organizes special events such as concerts and panel discussions in order to benefit initiatives that bring more families and students to shows and facilitate conversations between the Hispanic community and Broadway community.

VIVA BROADWAY Celebration


For more about VIVA BROADWAY visit www.viva.broadway. Performers are subject to change. For Broadway information in NYC as well as for shows on tour across North America and internationally, visit Broadway.org.

Source: Cris Franco, Theater Extraordinaire


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