Are you the “New Black?” Are you the one who knocks? The Daredevil trying to make the social space a better place?
Netflix is looking for a Social Media Manager to lead social marketing and communications for the Netflix brand in South America, with Argentina, Colombia and Chile as key focus areas. This position is based in Los Angeles.
While we regard community management as an essential and key function for this role, social managers at Netflix do a lot more than just publishing and replying to fans. Netflix social managers have a holistic view of the company and work closely with regional marketing and PR teams, as well as with other members of the social team tasked with building communities around our original shows. As such, social managers also function as social strategists in charge of developing and executing campaigns designed to both sustain and bolster positive social engagement around the brand; at time these are self-started campaigns, at others there are campaigns that live in PR or Marketing.
Specific responsibilities include:
-Determining and managing budgets for agency retainers, stunts and other campaign tactics like influencer outreach and social creator programs Managing existing agencies in the region and adjust or end relationships with vendors as needed in order to ensure high quality standards and effective investment -Developing strategies and tactics to produce brand narratives using established Netflix original shows as building blocks or proof-points, while leveraging the power of the brand to promote newer properties -Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy or engineer cultural moments -Identify content creators and social influencers in key market and work on establishing partnerships rather than merely transactional relationships with them -Build relationship within representatives of key social platforms to procure first-to-market social strategies and tactics -Interfacing with the Programmatic media buying team to provide the right social ad creative for specific target audiences.
Qualifications: The candidate will have a bachelor’s degree and a minimum of five years’ experience working in a corporate, agency, or studio setting focused on social media and digital marketing communications.
For more information please visit:https://jobs.netflix.com/jobs/860607
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