Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment Viacom network aimed at Latinos in the US, will premiere of the new docu-series The Ricardo Laguna Project premiering on March 14th, 2012 and continuing on every Wednesday at 9pm (ET). Executive producing are Wilmer Valderrama (who can currently be seen playing Det. Vega on NBC’s Awake) and RelativityREAL.
The new series takes a look inside the outrageously amusing life of bilingual/bicultural BMX star Ricardo Laguna as he attempts to break 3 world records and start his own family business – all while balancing his close knit Latin family and the enticing social scene in Las Vegas. Tr3s has ordered eight 30-minute episodes of The Ricardo Laguna Project.
“Ricardo Laguna is a relatable young guy who’s experiencing the same bicultural realities of our audience – striving to stand out, embracing his Hispanic and American ethnicity, conquering new opportunities and keeping his family unit strong,” said Charlie Singer, SVP of Creative & Content for Tr3s.
“I have a passion for riding and being a part of the community – whether I’m helping kids or building huge dirt jumps at events – and of course I have a lot of fun along the way as it is Vegas, but I’m trying to do it all while building my brand AND in a way that makes my parents proud,” said BMX champ Laguna. “There aren’t really any Hispanic riders in BMX that give back so I’m hoping I can be a role model to some of the kids out there. All in a day’s work and I can’t wait for the world to see it!”
Valderrama and Ricardo Laguna
“When I met Ricardo, I immediately discovered a disarming, charming and inspiring young man with a vision larger than even his whole family expected. I related to him on so many levels. Ricardo and his family remind me and all of us the reason why we move away from our countries and come to America to embark in the search of the American dream,” commented Valderrama.
Moving from La Paz, Mexico to the states at the age of 13 was a struggle but looking back Ricardo merits his familia for his extraordinary bilingual/bicultural experience. Even after turning pro at 21, Ricardo chose to continue living with his parents. Now at 29, he’s left the nest but didn’t stray too far from home or dinner time with family. Ricardo has been riding for more than a decade and holds multiple titles including the Best Latin-American Dirt Jumper in 2004. Since then, the BMX renaissance man has joined the X Games, competed nationwide and mentored youth across the country – all while keeping a steady (and responsible) presence in the Las Vegas social scene.
The Ricardo Laguna Project is produced by RelativityREAL and Myra Santiago, Director of Production for Tr3s: MTV, Musica y Mas. Wilmer Valderrama and RelativityREAL’s Tom Forman, Brad Bishop and David Brown serve as Executive Producers.
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