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Target, Univision, McDonald’s, Estefan Enterprises & Burger King Sr. Execs Join Hispanicize 201

Miami Beach – Hisipanicize 2013 –  April 9-13, 2013 – Latino Focus on Film, Music, Social Media, Advertising, & PR!

Miami Beach – Hispanicize 2013 (www.HispanicizeEvent.com), the fourth annual Latino trends event for film, music, social media, blogging, media, advertising, and PR has gotten the attention of the biggest brands as as their senior executives sign on in record numbers to the Hispanicize 2013 advisory board.

Senior Latino market executives from Target, Univision, McDonald’s, T-Mobile, Burger King and Estefan Enterprises are among the final members named to the national advisory board of Hispanicize 2013.  The national advisory board is now complete with 50 executives from leading Hispanic brands, ad agencies, PR firms, the Latin music industry, journalists, film festival directors and even a world-renowned inventor.

Hispanicize 2013 (www.HispanicizeEvent.com), scheduled for April 9-13, 2013 and held this year at the Eden Roc Hotel in Miami Beach, is a trailblazing multi-industry event that has become a major national launch pad for ideas, celebrities, ventures, products, services, films, music groups and more targeting Latinos.


This groundbreaking event, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Hispanic PR Blog and the Public Relations Society of America (PRSA), has quickly become the largest gathering of U.S. and international Latinos, coming together to share ideas, network, and figure out how to leverage the buying power of the U.S. Latino market. (Watch the Hispanicize 2012 Recap Video here: http://www.youtube.com/watch?v=kzWRv9iiZG4).


The advisory board’s role is to select the content and speakers that best represent trends in the multiple industries that will converge at Hispanicize 2013.  To submit a session idea or nominate yourself as a speaker before the December 15 deadline visithttp://www.hispanicizeevent.com/session-submission.html.

Joining the advisory board are:

  1. Jenina Nuñez, Manager – External Communications, McDonald’s

  2. Andrea Munzer McCauley, Public Relations, Target

  3. David Alvarado, VP of Marketing, Capitol Latin at EMI Music

  4. Miguel Piedra, Vice President – Global Communications & Culture, Burger King Corporation

  5. David Naranjo, Vice President, Public Relations/Marketing, Estefan Enterprises

  6. Laura Hodges, Field Marketing Manager – Hispanic Programs, T-Mobile

  7. Roberto Ruiz, SVP – Client Development Group, Univision Communications

  8. §  Rosanna Fiske, EVP and Chief Strategy Officer, República


The Hispanicize 2013 board is also comprised of:

  1. Mari Santana, Public Relations Manager, Disney 

  2. Christina Gonzalez, Director of Multicultural Marketing – Verizon Wireless

  3. Melina Baetti, Manager of Brand & Business Communications, The Coca-Cola Company

  4. Sabrina Macias, Director of Integrated Marketing Communications/ Brand & Consumer Marketing, NASCAR

  5. Jocelyn Allen, Grassroots & Diversity Communications, General Motors

  6. Xavier Turpin, Director of Multicultural Marketing – Dunkin’ Brands Inc.

  7. Oswald Mendez, Chief Marketing Officer, MundoFox

  8. Alfredo Ayala, Senior Technical Staff, Research & Development – Walt Disney Imagineering

  9. Olga Romero, Manager of Hispanic and Multicultural – Southwest Airlines

  10. Alvaro Cabal, Multicultural Communications Manager – Ford Motor Company

  11. Maribel Ferrer, Media Relations Vice President for U.S. Hispanic and Florida – JPMorgan Chase

  12. Borja Perez, Senior Vice President, Digital & Social Media, Telemundo Media

  13. Lissette Hoyo, Managing Partner/President – Accentmarketing

  14. Gustavo Razzetti,  EVP, Managing Director – Lápiz (Leo Burnett)

  15. Juan Oubiña, Group Creative Director – Grupo Gallegos

  16. Mara Fernandez, Associate Publisher, Produ

  17. Bel Hernandez, CEO – Latin Heat Media

  18. Calixto Chinchilla, Founder/Executive Director, New York International Latino Film Festival

  19. Jaie Laplante, Director, Miami International Film Festival

  20. Roman Morales, Film Showcase Director – Hispanicize 2013

  21. Linda Lopez, Latin Programming/Marketing – Live Nation

  22. Fernando Rojo, Senior Creative Director/New Business Development – Universal Music Publishing

  23. Monica Taher, Head of Entertainment/Partner Getty Images Hispanic / Latin America

  24. Vanessa James, President – Vanessa James Media

  25. Mike Valdes-Fauli, President – JeffreyGroup (advisory board co-chairman of Hispanicize 2013)

  26. Jorge Ortega, President/CEO – Newlink America

  27. Ruben Navarrette, National Syndicated Columnist – CNN.com and USA Today

  28. Delia Lopez, President, Hispanic Public Relations Association – LA

  29. David Henry, President, Hispanic Public Relations Association – New York and Telenoticias

  30. Hugo Perez, Director of Hispanic Marketing, The Zocalo Group

  31. Angélica Pérez-Litwin, Publisher/CEO, New Latina, Inc.

  32. Aurelia Flores, Founder/CEO, PowerfulLatinas.com

  33. George “The Urban Jibaro” Torres, Founder, Sofrito for Your Soul

  34. Jennifer Diaz, Associate Vice President/Media Relations, Greater Miami Convention & Visitor’s Bureau

  35. Rikki Rincon, President, Creative Juice Online

  36. Roberto Somoza, President, World Clique


Sponsorship and Registration Information

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.  Hispanic Heritage Month Early bird registration rates are available through October 31 at www.HispanicizeEvent.com.  To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119

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