By Enrique Castillo
A Boy, a Burrito and a Cookie by Richard Montañez is a story familiar to many who are born into a family and culture of economic struggle. That makes it a very universal story in America given the country’s recent economic downturn. It is also pointedly relatable to the experiences of the Latino culture given the trajectory from near obscurity in the country to one of emergence into the national political spotlight in the last presidential election.
The triumphant journey of Richard Montañez from Pepsico plant janitor into the echelon of the same company’s elite corporate suites is material more than suited for a Hollywood script. It is a story of triumph over adversity and a rise from marginalized obscurity into the brightness of celebrity. Through his inspirational journey Richard has become a paragon of tenacity and perseverance and success without abandoning the core human qualities nurtured through his family and culture; humility and spirituality.
In his book Richard has penned his personal experiences and by extension, his culture’s in a way that makes them reminiscent of the traditional stories of Huckleberry Finn, Tom Sawyer and Oliver Twist.
Richard’s recognition of what is commonly referred to as a, rags to riches journey, has inspired him to become an equally successful motivational speaker. He leverages his success to inspire not only those around him that may be his contemporaries, but also an entire younger generation. He encourages that generation to read about his journey and through his speaking he inspires them to unbridle their imagination and potential so they can reach and attain any goal they set for themselves.
A Boy, a Burrito and a Cookie by Richard Montañez, is a story that universally inspires, enlightens and entertains with a unique sprinkle of cultural spice.
Richard Montañez, from plant janitor to inventor of the Flaming Hot Cheetos to Executive VP, Multicultural Sales and Community Activation, for PepsiCo North America. Only in America!
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