–PBS Distribution Chooses Two of Rentrak’s Services
Portland, OR — Rentrak Corporation, a multi-screen media measurement company serving the advertising, television and entertainment industries, today announced a Retail Essentials and Digital Download Essentials contract with PBS Distribution, the leading distributor for the public television community. Rentrak’s Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel and the company’s Digital Download Essentials is the leading performance reporting and auditing service for Internet Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content.
“As a market leader, Rentrak is proud to be working with PBS Distribution to help them effectively monitor retail and digital sales activity using our measurement solution,” said Cathy Hetzel, Rentrak’s Corporate President and President of Advanced Media & Information.
Rentrak’s Retail Essentials provides faster access to in-depth market data and weekly estimations of gross consumer spending delivering sell-through information by title, format, category, genre, MPAA rating, TV market and more. Clients can access current, weekly, and historical title-level sales data to competitively benchmark industry performance. Clients of Retail Essentials also get access to Rentrak’s Promotional Monitor service, which tracks weekly advertising circulars from major retailers, including full-color images, pricing, promotion, and more.
Rentrak’s Digital Download Essentials processes daily, census-level Internet Video-On-Demand (iVOD) and Electronic Sell-Through (EST) content in more than 80 countries on behalf of many major studios and television networks and is the industry’s only reporting and auditing service providing content performance intelligence on purchased and rented movie and television content downloaded via the Internet.
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