Social Media Metrics for Week Ending June 9, 2013
Portland, OR – – Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, released both the Stickiness Index and Social Media Activity for the week ending June 9, 2013. The data below list the top-20 primetime ad-supported telecasts based on level of viewer engagement (also called Stickiness). The top 20 broadcast and cable viewer engagement reports are limited to the top-ranked individual telecasts and top-ranked telecast from a series. Viewer engagement is determined by level of variance between average percentage viewed of the telecasts to that of all telecasts of the same duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). The Social Activity report combines Rentrak’s leading TV Essentials system with Trendrr’s 2nd Screen analytics to show how television programming triggers reactions through social media and TV-centric applications, which can affect audience visibility and engagement.
Telecasts with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the telecasts. Similarly, telecasts that generate the most social media interactions will have higher Social Activity. The Social Media Activity covers a range from 0 to many thousands; its value indicates the amount of 2nd Screen Activity that a given TV show is generating among all the shows that were discussed across multiple platforms.Broadcast:Stickiness RankRating RankTelecastNetworkDayNational TimeRun TimeStickiness Index*Trendrr 2nd Screen Activity Score**181Copa Mundial – EliminatoriasTELMUNFri 06/0710:00 PM120142303,474282Amores verdaderosUNIVFri 06/079:00 PM601273,55031NBA Finals: Spurs at HeatABCSun 06/098:00 PM1801221,935,6014124El Señor de los CielosTELMUNThu 06/0610:00 PM60121951511NCIS: Los AngelesCBSTue 06/049:00 PM601204,684696Qué bonito amorUNIVThu 06/0610:00 PM601197747120La voz kidsTELMUNSun 06/098:00 PM12011924,14689The VoiceNBCMon 06/038:00 PM121118230,68398NCISCBSTue 06/048:00 PM601167,0611017Blue BloodsCBSFri 06/0710:00 PM601163,4881193Porque el amor mandaUNIVWed 06/058:00 PM601144,20412128La PatronaTELMUNThu 06/069:00 PM601132,05513360 MinutesCBSSun 06/097:00 PM601124,36514114Criminal MindsIONThu 06/0610:00 PM60112N/A†1515Dateline NBCNBCFri 06/078:00 PM12111216,6011660BonesFOXFri 06/078:00 PM601106,177171248 HoursCBSSat 06/0810:00 PM601106,1681876Law & Order: Special Victims UnitMyNetMon 06/039:00 PM60110N/A†1914Person of InterestCBSThu 06/069:01 PM601095,3772020The Bachelorette 9ABCMon 06/038:00 PM121108181,702 Week of Jun 3-9, Cable:Stickiness RankRating RankTelecastNetworkDayNational TimeRun TimeStickiness Index*Trendrr 2nd Screen Activity Score**1290Teen WolfMTVMon 06/0310:00 PM65135948,3702234Love & Hip Hop AtlantaVH1Mon 06/038:00 PM60135232,341388LongmireA&EMon 06/0310:00 PM6113117,2104120Army WivesLIFESun 06/099:00 PM6013015,3655622Braxton Family ValuesWEThu 06/069:00 PM6013027,2496185The Real Housewives of New JerseyBRAVOSun 06/098:00 PM6013035,783766Falling SkiesTNTSun 06/0910:00 PM6012868,9438435The Haves and the Have NotsOWNTue 06/049:00 PM6012818,2949696Perry MasonHALLMCSat 06/0810:00 PM60127N/A†10854Bad Girls All Star BattleOXGNTue 06/048:00 PM6012639,971111252Touched by an AngelUPTVMon 06/039:00 PM60126N/A†12992The BouquetUPTVSun 06/097:00 PM120126N/A†1349CMT Music Awards 2013CMTWed 06/058:00 PM150125691,316141007The WaltonsINSPThu 06/069:00 PM60124N/A†151NBA Playoff: Pacers at HeatTNTMon 06/038:30 PM1501233,129,22016223The Good MotherLIFESat 06/088:00 PM1201232,75617828CSI: MiamiWESun 06/098:00 PM60122N/A†18392Strawberry SummerHALLSat 06/089:00 PM1201218201923NCISUSASun 06/0910:00 PM60120N/A†20300CastleTNTWed 06/0510:00 PM60120N/A†[OXGN, BRAVO and USA are owned by NBC Universal, A&E and LIFE are owned by A&E Television Networks; WE is owned by AMCX;MTV and VH1 are owned by MTV Networks, a division of Viacom; Hallmark Movie Channel and Hallmark are owned by Crown Media Family Network; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; OWN is owned by Discovery Communications, LLC; Inspiration Networks is owned by Inspiration Ministries; UPTV is owned by Uplifting Entertainment; CMT is owned by Corus Entertainment and Viacom.]??*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)?**Trendrr Social Activity powered by Trendrr (trendrr.com)Week of Jun 3-9, Combined Broadcast & Cable, sorted by Social Media Index:Social Media RankTelecastNetworkDayTrendrr 2nd Screen Activity Score*1NBA Playoff: Pacers at HeatTNTMon 06/033,129,2202NBA Finals: Spurs at HeatABCThu 06/062,746,1573NBA Finals: Spurs at HeatABCSun 06/091,935,6014Teen WolfMTVMon 06/03948,3705CMT Music AwardsCMTWed 06/05691,3166Tony AwardsCBSSun 06/09381,0277The Wanted LifeE!Sun 06/09270,2538Stanley Cup Playoff: Kings at BlackhawksNBCSat 06/08240,8179Love & Hip Hop AtlantaVH1Mon 06/03232,34110The VoiceNBCMon 06/03230,68311Stanley Cup Playoff: Penguins at BruinsNBCSNWed 06/05227,53612Stanley Cup Playoff: Penguins at BruinsNBCSNFri 06/07213,10513WWE Monday Night RawUSAMon 06/03198,82714The VoiceNBCTue 06/04186,41115The Bachelorette 9ABCMon 06/03181,70216Pretty Little LiarsABC FamilyTue 06/04165,60417America’s Got TalentNBCTue 06/04160,75818Stanley Cup Playoff: Bruins at PenguinsNBCSNMon 06/03148,30919Sam & CatNickelodeonSat 06/08113,64020MasterChefFOXWed 06/0579,666[ABC and ABC Family are owned by the Walt Disney Company, NBCSN, NBC and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; MTV, Nickelodeon and VH1 are owned by MTV Networks, a division of Viacom; E! is owned by Comcast; CMT is owned by Corus Entertainment and Viacom; CBS is a division of CBS Corp; Fox is owned by Fox Entertainment Group, a unit of News Corp.]??*Trendrr Social Activity powered by Trendrr (trendrr.com)Week of Jun 3-9, Combined Broadcast & Cable, Exclude Sports telecasts and Awards telecasts, sorted by Social Media Index:Social Media RankTelecastNetworkDayTrendrr 2nd Screen Activity Score*1Teen WolfMTVMon 06/03948,3702The Wanted LifeE!Sun 06/09270,2533Love & Hip Hop AtlantaVH1Mon 06/03232,3414The VoiceNBCMon 06/03230,6835The Bachelorette 9ABCMon 06/03181,7026Pretty Little LiarsABC FamilyTue 06/04165,6047America’s Got TalentNBCTue 06/04160,7588Sam & CatNickelodeonSat 06/08113,6409MasterChefFOXWed 06/0579,66610The Secret Life of the American TeenagerABC FamilyMon 06/0373,01811Falling SkiesTNTSun 06/0968,94312Keeping Up With the KardashiansE!Sun 06/0968,03713So You Think You Can DanceFOXTue 06/0465,38414HannibalNBCThu 06/0655,14915Burn NoticeUSAThu 06/0653,61616The SimpsonsFOXSun 06/0953,28417Mad MenAMCSun 06/0952,72118Hell’s KitchenFOXThu 06/0652,16119The FostersABC FamilyMon 06/0347,75620RevolutionNBCMon 06/0347,732[ABC and ABC Family are owned by the Walt Disney Company, NBC and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; MTV, Nickelodeon and VH1 are owned by MTV Networks, a division of Viacom; E! is owned by Comcast; Fox is owned by Fox Entertainment Group, a unit of News Corp; AMC is owned by AMCX.]??*Trendrr Social Activity powered by Trendrr (trendrr.com)The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Excludes local programming and all premium non ad-supported channels.© Rentrak Corporation 2013 – Content in this chart is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material. About TV EssentialsRentrak’s TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation (NASDAQ: RENT)
Rentrak is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About Trendrr
Trendrr is a real-time company. Our technology harnesses the value of big-data with industry specific solutions. Solving the problem of processing, understanding, and leveraging social data around television, media, and brands. Trendrr.TV is the only service that tracks television engagement across multiple services, while providing multi-language and 24/7 tracking. For more about Trendrr, visit www.trendrr.com.
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