Earlier this mornings Reelz Channel announced it has picked up the right to air the Miss USA Pageant which is set to air next week on July 12th.
Miss USA Pageant, which was originally scheduled to air on NBC and simulcast in Spanish by Univision, was dropped by both networks because of Trump’s derogatory remarks about Mexicans and Latinos in general during his presidential run press conference.
The outcry from Latinos around the world was loud and clear and caused brands to disassociate themselves from Trump. Macy’s who carries the Trump line of clothing decided to cut ties with Trump yesterday after a change.org petition gathered over 700K signatures calling for them to “fire” Trump. Mexican billionaire Carlos Slim put a stop to a venture his TV production company ORA TV, while the list of celebrities which includes Ricky Martin, Miss USA hosts Roselyn Sanchez, Christian de la Fuente, and Cheryl Burke. Two of the first celebrities two celebrities to speak up against Trump’s hate talk were Mana singer Fher Olvera, international reggaeton singer J Balvin, the list grew exponentially from there.
Reelz decision to show the Miss USA Pageant was explained by their CEO Stan E. Hubbard as such:
“The decision on the part of Reelz to acquire the rights to the Miss USA Pageant was based on our belief that this special event, and the women who compete in it, are an integral part of American tradition. As one of only a few independent networks, we decided to exercise our own voice and committed ourselves to bringing this pageant to American viewers everywhere.
For us, this decision is about the dreams of the contestants who come from all walks of life across the United States, the city of Baton Rouge that has proudly come together to host this pageant and the viewers who will be watching and celebrating its 54th year on television. The Miss USA Pageant is a perfect fit on Reelz where movies, entertainment and celebrity come together every day of the year.”
The pageant will be televised live on July 12 at 9 p.m.
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