Los Angeles, CA – Veteran media and brand strategist Ramon Jimenez has been named Senior Vice President of Insights and Strategy for MTV, Logo and VH1 Networks. Jimenez will oversee the consumer and cultural insights, strategy and social impact efforts across the networks.
Jimenez’s hire is part of a reorganization at MTV, VH1 and Logo Networks, with Insights, Creative Strategy and Social Impact combined under him. Noopur Agarwal, Alison Hillhouse and Rachel Cooper, who will continue to lead their Insights Team, will now be reporting to Ramon.
He’ll be based at Viacom’s New York City headquarters and report to Chris McCarthy, President, MTV, VH1 and Logo Networks.
Jimenez served Droga5 as a Group Strategy Director. He has been focusing on uncovering ideas that connect to people and shape culture, which has led him to work across the world in photojournalism, content creation and event production. Jimenez has collaborated with top global brands including Nike, Coca-Cola, LVMH, Google and Samsung.
Jimenez’s work has been recognized by Cannes Lions, the Effie Awards, El Sol de Iberoamerica and El Ojo de Iberoamerica among others.
“One of the things that has always defined MTV is our deep connection to the audience and admiration for how young people redefine culture,” said McCarthy. “With Ramon’s extensive background and passion for understanding culture, he will no doubt help us dive even deeper into the hearts, minds and lives of this generation to continue fueling our growth.”