For Expansion of Programming Geared to Bi-Cultural Latinos
Los Angeles, CA – NuvoTV, the English-language cable network for bi-cultural Latinos in the U.S., today announced a $40 million financing that will be used to expand a diverse roster of groundbreaking, original programming. Created more than eight years ago under the moniker SI-TV as the first English language television network for American Latinos, nuvoTV currently reaches more than 30 million homes with popular, culturally-relevant and compelling content across diverse genres, including comedy, reality, music, movies, lifestyle and talk.
The Latino-focused English-language cable network changed its name last July 4th in a re-branding that seems to be paying off.
“Most everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino,” said Rafael Oller, the network’s senior VP-marketing last year. “Three out of four speak English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming.
The funding comes from current investors, including Columbia Capital and Rho Capital Partners, as well as new financial partners Veronis Suhler Stevenson and Tennenbaum Capital Partners. The new funds will be used to expand the development of new, high-quality, original entertainment programming that showcases the modern spirit and lifestyle of today’s American Latino.
This summer, nuvoTV debuted Fight Factory, a one-hour docu-series taking a look inside the world of top Latino MMA fighters and featuring well-known champ, Cain Velasquez, and his coach and kickboxing legend, Javier Mendez. And recently, the network produced and aired “We Decide: Latinos and the 2012 Election,” which explored how this year’s presidential candidates are addressing crucial issues facing America’s Latinos.
The town hall-style program, hosted by Natalie Morales, news anchor of the TODAY Show, was a first-of-its kind partnership between nuvoTV and NBC News’ Peacock Productions. In the fall, the network is premiering three more new programs, Mario Lopez One-on-One, The 7 of Clubs and Curvy Girls. Each show leverages the creative vision of nuvoTV’s talented, bi-cultural programming team to develop unique entertainment experiences that reflect the lifestyle and preferences of the network’s much sought-after American Latino audience.
“From our inception in 2004, NuvoTV has been dedicated to providing top-quality English-language entertainment targeting bi-cultural Latinos in the U.S. with contemporary, non-stereotypical formats and stories,” said Michael Schwimmer, nuvoTV CEO. “Our most recent financing is evidence of our success to date and our commitment to deliver unique and compelling original programming for our viewers.”
NuvoTV is an independent network. Additional details on this financing round were not disclosed.
About nuvoTV NuvoTV (www.mynuvotv.com) is the first and only English-language television network created for American bicultural Latinos, 18-49. NuvoTV is available nationwide on DISH Network, most major U.S. markets (Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, among others), as well as all of the top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.
— Bel Hernandez
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