Its All About 100% Bilingual Latinos
Tr3s: MTV, Musica y Mas ads star power to their bilingual/bicultural entertainment destination for U.S. Latinos with eight new originals series. The new line-up delivers Mario Lopez, Oscar De La Hoya, Wilmer Valderrama, Ricardo Laguna and Dulce Maria at the helm of multiple docu-realities. The network casts acculturated Hispanic Millennials to star in a variety of formats including Culture Swap, Latino Boot Camp and From Chongas to Reinas, in the style of MTV’s From Gs to Gents.
Star Power Each week, Latino personalities and comedians tackle pop culture; entertainment and celebrity gossip on new topical series The Chisme Club. The network also confirmed that it will record an Unplugged with urban superstar duo Wisin y Yandel, and produce more Making of the Video specials from the most highly-anticipated Latino-driven music videos of the year. Tr3s will also co-produce its third novela Ultimo Anio with sister-net MTV Latin America; and has green lit more seasons of fan-favorites including The Ricardo Laguna Project, Quiero Mis Quinces, Quiero Mi Boda and Quiero Mi Baby.
Executive Producers Mario Lopez and Wilmer Valderrama Lopez and Valderrama bring their behind-the-scenes production chops to The Golden Boys and season two of The Ricardo Laguna Project, respectively. The Golden Boys, produced by 51 Minds, is a half hour show that tracks the legendary Oscar De La Hoya as he trains, promotes and mentors three up and coming fighters on the verge of the world stage. The half-hour freshman series The Ricardo Laguna Project, returns for a second season of more wild and amusing antics from the Mexican-American BMX pro & his bicultural family in Las Vegas. Produced by RelativityREAL, season two will make its debut in fall 2012.
“I’m thrilled to be working with Tr3s in an area I’m so passionate about!” said Mario Lopez.
“We want fans to get an inside look at a fighter’s life as he negotiates, trains, and mentally prepares to step into the ring on fight night. Golden Boy Promotions is extremely happy be able to showcase some of our best fighters on the new show,” said Oscar De La Hoya.
“We continue to increase the number of original productions year-over-year. This original content directly speaks to and authentically reflects our bilingual/bicultural audience.’ said Jose Tillan, GM & EVP of Tr3s. “By evolving signature franchises and introducing new formats, we continue to position Tr3s as a leading content provider for this unique audience.”
The Chisme Club The Chisme Club shares witty comedic banter from infamous Latino personalities and stand ups that reveal their favorite and most absurd ‘pop culture’ news. Personalities include the Mob Wives Rene Graziano and Mayte Garcia, as well as The Latin Divas of Comedy Sandra Valls and Sara Contreras, Broads of Broadway comedian Cristina Galston, Showtime Comedy Special headliner Joey Medina, and comedian Eric Nieves, among others.
Boot Camp, Chongas & Culture Swap Three new realities star acculturated Hispanic Millennials. Under the production of 51 Minds, Latino Boot Camp will connect young Latinos to their roots through an eye-opening encounter with their ancestors in Latin America, and in the female-driven competition From Chongas to Reinas rough Latinas are transformed into well-mannered queens, with plenty of cattiness and drama in between. The new comedic series Culture Swap, produced by RelatiivityREAL, stars two young adults (one Latino) with very different cultural backgrounds that switch lives for a week of exposure to another world.
The Dulce Maria Show The Dulce Maria Show follows social media magnet Dulce Maria, who having achieved a booming career in music, film and television, in Latin America, has her eyes set on conquering the US. Under the production of Ennovva, the new show is set to premier fall 2012.
Telenovelas The new suspense thriller novela Ultimo Anio is set in the world of adolescence, and driven by a conniving foreign exchange student who tries to deceive and manipulate the lives of his new host family and friends. The co-production with MTV Latin America introduces a first-ever initiative uniting network writers and researchers from Population Media Center (PMC) to produce entertainment-education content, where characters will be developed to evolve into role models for the audience, encouraging the adoption of healthier behaviors to benefit individuals and their societies. Series is produced by Argos Productions and set for spring 2013.
Tr3s: MTV, Musica y Mas, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. The network also taps into the growing number of Latinos that are digitally connected through <http://www.tr3s.com>
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