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LatinHeat Media Institute Inaugural Indie Film Screening Series Presents ‘Amorous Pancho Villa


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Los Angeles, CA  – The LatinHeat Media Institute (LHMI), the newly formed non-profit organization, whose mission is to empower Latinos in the entertainment industry through multiple platforms, has announced the screening of Amorous Pancho Villa on Thursday, April 10, 2014 at the Arenas Group screening room in Los Angeles, CA at its inaugural event the Latino Indie Film Screening Series.

LHMI, was co-founded in 2013 by Bel Hernandez, President/CEO of Latin Heat Media, LLC; Elia Esparza, PR/marketing/communications professional; Actor/writer/director Enrique Castillo; and Fernando Antonio Gomez, marketing executive in broadcast, cable television and new media. The mission of LHMI is to serve as a cohesive industry-leading organization that through multiple platforms and strategic alliances informs, educates, connects, and empowers Latinos in the entertainment industry.

“Our objective is for LHMI to complement other Latino entertainment organizations in areas still not fulfilling the many needs of Latinos seeking opportunities in film, television and new media,” said Bel Hernandez, Chairperson Hernandez.

“With the recent success of Instructions Not Included and its marketing campaign, it is obvious that the captivating Amorous Pancho Villa has the appeal to U.S. Latino audiences and global markets,” said LHMI Executive Director of LHMI. “It is such a privilege that this is the first film screening to launch our new organization. The film is beautifully shot and totally captivates the heart and soul of an international icon like we’ve never seen before.”


Filmmakers Juan Andres Bueno and Lourdes Deschamps’ Amorous Pancho Villa, a Spanish-language film with English subtitles, has already a proven to be favorite on the film festival circuit both in Mexico, the U.S. and Europe. Amorous Pancho Villa took home three top honor at the St. Tropez Film Festival: “Best Foreign Language Feature,” Best Costume,” and “Best Film of Festival”. At the Madrid International Film Festival the film won for “Best Foreign Film”.

Amorous Pancho Villa stars Alejandro Navarette in the role of Villa and some of Mexico’s finest actors including Joaquin Cosio and some of the most prestigious leading ladies of Mexico, Gabriela Canudas, Diana Bracho, Venonica Jaspeado, Paola Núñez, Dominica Paleta, Rocio Verdejo, y Tere Ruiz.

Future films screening in the LHMI Indie Film Screening Series include Oscar Torre’s directorial debut film Pretty Rosebud, a coming of age of a woman who struggles with being true to her culture or embracing her true ambitions. For information the LHMI Indie Film Screening Series, or LHMI, contact Elia Esparza, eesparza@latinheat.com.

Follow Amorous Pancho Villa on social media:

Twitter: @AmorousPancho

Amorous Pancho Villa Genre: Epic Adventure, Romance Runtime: 125 Mins. Sound Mix: Dolby Digital, DTS

Filmed: Red One

Language: Spanish with English Subtitles

Producers/Directors: Juan Andres Bueno, Lourdes Deschamps Executive Producer: Jorge Rubio

Writers: Juan Andres Bueno, Lourdes Deschamps, Elias Godoy Ortiz Mario Hernandez, Mayra Mendoza Villa, Rafael Carlos Moreno Garcia, Arturo Tekayuenhuatzin Perez, Antonella Sanmaniego Cinematographer: Arturo de la Rosa Original Music: Poncho Toledo

Cast: Alejandro Navarette, Gabriela Canudas, Diana Bracho, Joaquin Cosio, Venonica Jaspeado, Paola Núñez, Dominica Paleta, Rocio Verdejo, y Tere Ruiz About LatinHeat Media Institute (LHMI) The LatinHeat Media Institute (LHMI) was co-founded in 2013 by Latin Heat Media President & CEO Bel Hernandez; PR/marketing/communications professional, Elia Esparza, who served as editor-in-chief for Latin Heat Magazine for over 15 years; Actor/writer/director Enrique Castillo; and Fernando Antonio Gomez, Marketing Executive in Broadcast, Cable Television and New Media. The mission of LHMI is to be a cohesive and industry-leading organization that through multiple platforms and strategic alliances informs, educates, connects, and empowers Latinos and relevant issues in the entertainment industry.

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