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Jessy Terrero Assumes Leadership Role at Hispanicize Event Music Festival

Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals in Miami

Los Angeles, CA – The largest annual event for Latino trendsetters and newsmakers in digital journalism, marketing, entertainment and tech entrepreneurship, Hispanicize, announced the addition of award-winning film and music video director Jessy Terrero to their music production team. Co-presented by Prudential Financial, Hispanicize 2016 (www.HispanicizeEvent.com) is taking place April 4-8 in Miami’s InterContinental Hotel.

As producer of the Hispanicize music festival, Terrero will leverage his extensive experience and relationships in the music industry to bring some of the top Latin and urban music acts to perform at Hispanicize 2016. Terrero is one of today’s most dynamic film and commercial directors. His work is a fusion of Latin-Urban pop culture that is sought after by recording artists, advertising agencies, television and feature film producers. He recently completed the feature film titled Freelancers starring 50 Cent, Forrest Whitaker and Robert De Niro. His music video work includes artists such as Jennifer Lopez, Ricky Martin, Wisin y Yandel, Enrique Iglesias, Akon, Ludacris, Paulina Rubio, Romeo Santos and Nicky Jam.

“The addition of a powerhouse like Jessy is part of the vision to elevate music to new heights at Hispanicize 2016,” said Hispanicize Music Director and Partner, Katherine Johnson-Gunn. “His creativity, vision and expertise is exactly what our event needs as we celebrate Latinos in music and create opportunities to create visibility to our music track in 2016 year and in years to come.”

“I am honored to be working with Hispanicize,” said Jessy Terrero. “I’ve seen their growth and look forward to working with the Hispanicize team to enhance their Music program.”

Hispanicize will also work with Jessy’s production company Cinema Giants and their lead producer Leslie Terrero. Ms. Terrero will be leading artist management production and booking talent.

In addition to music performances and concerts, Hispanicize Music 2016 will also feature panels with key music industry leaders and artists. Past performers and guests include Chino y Nacho, Luis Fonsi, Gente De Zona, Sergio George, La Santa Cecilia, Sheila E., Jesse & Joy, Rudy Sarzo, Danay Suarez, Carlos Vives, Sie7e, Mariachi Flor De Tolache, among others. For tickets visit http://www.HispanicizeEvent.com.

The Hispanicize event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent), Twitter and Periscope (@Hispanicize).

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