New York, NY — Yesterday at the Hulu Upfront in New York City Peter Naylor, SVP of Sales, Craig Erwich, SVP Head of Content, were joined by their talented stars and creators from Hulu Originals and top shows exclusive to Hulu, Hulu Plus and Hulu Latino. Hulu presented new developments in original programming, content, technology and advertising innovation in front of an audience of over 1,700 advertisers. As part of their new creative family and partners were the following Latino projects.
Starting off with their original Latino hit high school series East Los High, which returns for a second season after the overwhelming response to season one.
In 2013, East Los High was a breakthrough hit as the first Hulu Original Series for Hulu’s growing Hulu Latino service. The show also broke ground as the first English-language show with an all Latino cast. On the heels of the show’s second season renewal, and the opportunity to offer premium first-run Latino content to a highly engaged audience, Hulu introduces two new originals for its Hulu Latino platform.
Hulu welcomes back East Los High for its second season and it returns with more romance, sex, dance and mystery to fill the East Los High hallways with a new cast of students. Ceci returns to coach the Bomb Squad and struggles to take the unruly dance team to state championships. The new class at East Los High finds themselves in unexpected love triangles and true-to-life situations, a scandalous turns of events makes it another breathtaking and suspenseful year at this inner-city high school! 12 episodes. Season two, produced by Population Media Center in association with Prajna Productions, Into Action Films, and The Alchemists premiers on July 9th.
The new Hulu partnerships announced were:
MundoFOX
A new strategic partnership with Hispanic broadcast networks, MundoFOX, the joint venture between Fox International Channels (FIC) and the leading Latin American television network and production company, RCN. Through this partnership, Hulu Latino becomes the first non-linear distribution partner to offer MundoFOX’s acclaimed series, including El Capo and “El Mariachi.”
Beginning this summer, Hulu Latino will distribute three seasons of “El Capo,”the hit drama series about Pedro Pablo León Jaramillo, an ambitious man who became the richest and most wanted drug lord of all time. Hulu Latino will also offer “El Mariachi,” a story of Martín Aguirre, a mariachi imprisoned after unjustly being thrown into a war between drug cartels, who escapes to seek revenge, regain his honor and fight for the woman he loves.
Univision
Since the launch of Hulu Latino, Univision has distributed top current-season and library content. Now available on the service is the popular reality series and beauty pageant now in its 8th season, “Nuestra Belleza Latina,” following 12 beauties who live together in a mansion while competing for one coveted crown.
This summer, Hulu Latino will feature Univision series “Metástasis,” the Spanish-language production of groundbreaking series “Breaking Bad,” following a high school chemistry teacher who crosses the line of the law to become a drug lord, this time in against the backgdrop of the Colombian mountains, rather than the American Southwest. Hulu Latino will also offer “Los Héroes del Norte,” a scripted reality series chronicling the hilarious and outlandish road to super stardom for a fictional Mexican Regional band.
Caracol
From Colombia’s Caracol TV, Hulu Latino presents “El Cartel,” a story about 10 friends whose lust for power and money cause them to turn blind eyes to danger as the money pours in. What began as a money-making thrill concludes in tragedy for each and every one of them. In this business, everyone loses.
Drama Fever
“El Tiempo Entre Costuras,” is an award-winning and critically acclaimed 11-part Spanish miniseries starring celebrated actress Adrian Ugarte (“Fotogramas de Plata”) as a young seamstress who follows her heart and leaves Madrid before the start of the Spanish Civil war. By twists of fate, she is forced to establish a custom tailor workshop in Morocco where she becomes the most sought-after couture designer for socialite wives of German Nazi officers. Meanwhile, she also begins working for the British Secret Service during the run-up to World War II. “El Tiempo Entre Costuras” holds the record for most watched TV premiere in Spain and comes co-exclusively to Hulu Latino from Drama Fever.
“Mi Vida En Sayulita”
“Mi Vida en Sayulita” follows seven teenagers living it up during spring break in the tropical paradise of Sayulita. The free spirited coastal village on the Nayarit peninsula in Mexico captivates these young souls, forever changing their lives in 17 30-minute episodes only on Hulu Latino.
“Los Cowboys”
Los Cowboys is a look into the exciting and dramatic world of an L.A.-based competitive Mexican rodeo team also known as Charros. This docu-soap digs deep into the world of this city slicker Hispanic “Modern Family” as they struggle to maintain their commitment to training for Mexican Rodeo finals and balancing their everyday lives.
Comentarios