Part of PBS Election 2016 Programming, New Documentary Examines the Pioneering Activist Who Mobilized the Power of the Latino Vote
With his rallying cry of “su voto es su voz” (“your vote is your voice”), the Mexican-American activist Willie Velasquez launched a grassroots movement that forever changed the nation’s political landscape. Willlie Velasquez: Your Vote Is Your Voice, is a VOCES/PBS Election 2016 special directed by Hector Galán (Children of Giant) and narrated by Luis Valdez , premieres Monday, October 3, 2016, 10:30-11:30 p.m. ET (check local listings) on PBS.
Through his nonpartisan Southwest Voter Registration and Education Project (SVREP), Velasquez launched over a thousand voter registration drives in 200 cities, creating a movement that has continued to grow in power each year. “Today there are over 27 million eligible Latino voters,” said Sandie Viquez Pedlow, executive producer and executive director of Latino Public Broadcasting. “By encouraging Latinos to become invested in the democratic process by registering to vote, Willie Velasquez and SVREP paved the way for the continually increasing power of Latinos at the polls.”
Throughout American history, Latinos were often kept from the ballot box through the use of poll taxes, gerrymandering and outright intimidation. But drawing inspiration from the Civil Rights movement, Cesar Chavez and the farmworkers movement, and the protests against the war in Vietnam, Willie Velasquez, a Mexican-American butcher’s son from San Antonio through his organization Southwest Voter Registration and Education Project (SVREP), would change the face of American politics by harnessing the power of the Latino vote in unprecedented ways.
After years of street protests and marches, Velasquez came to the realization that the only true path to empowerment would be to engage Latinos in the American political process. With the founding of SVREP in 1974. Non-partisan, SVREP advised both parties on how to reach Latino voters, working with candidates from George H.W. Bush to Ted Kennedy.
SVREP’s unprecedented efforts resulted in the registration of millions of Latino voters and the numerous “get out the vote” efforts that still exist today. Latinos now make up 17 percent of the U.S. population, and Latino voter turnout is projected to be between 13 to 16 million this year.
In 1988, at the peak of his career, Willie Velasquez died suddenly of advanced kidney cancer. He was only 44 years old. In 1995, he was awarded the Presidential Medal of Freedom, the nation’s highest civilian honor. “His name was William C. Velasquez, but everyone knew him as Willie,” said President Bill Clinton at the time. “Willie was and is now a name synonymous with democracy in America. From the farm fields of California, where he organized workers with Cesar Chavez, to the halls of Harvard, where he taught politics, Willie Velasquez was driven by an unwavering belief that every American should have a role in our democracy and a share in the opportunities of our great nation.”
“Willie Velasquez’s work brought millions of Latinos into the political process, both as voters and as candidates,” said award-winning documentarian Hector Galán. “As we go through this current election cycle, it’s important to look back at how far the Latino electorate has come and how our vote continues to truly be our voice.”
Willie Velasquez: Your Vote is Your Voice is a co-production of Galán Incorporated and Latino Public Broadcasting with major funding from the Corporation from Public Broadcasting. Presented by KLRU Austin and KLRN San Antonio.
Latino Public Broadcasting (LPB) is the leader in the development, production, acquisition and distribution of non-commercial educational and cultural media that is representative of Latino people, or addresses issues of particular interest to Latino Americans. Their series VOCES, is PBS’ signature Latino arts and culture documentary showcase and the only ongoing national television series devoted to exploring and celebrating the rich diversity of the Latino cultural experience.
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