The filmmaker will hold ‘Margarita Man Weekend’ Sept. 15-19 in support of the premiere.
Director Danny Ramos (Credit: Courtesy)
Movie-making dreams took San Antonio-born Danny Ramos to Hollywood. After working in popular television series and films for many years, the Texan actor, producer and screenwriter returned to his hometown to make his feature film directorial debut. That movie, The Margarita Man, is a coming-of-age comedy starring Anthony Guajardo, Jesse Borrego and Danny Trejo, is now streaming on Amazon Prime and other streamers.
The story is inspired by Ramos’s brother, Miguel, who had a side hustle as the guy who rented margarita machines for parties and events in the late 1990s. “Many times, after he delivered the machine and mix, the guests would invite him to stay for the party! He always had funny stories and strange experiences,” recalls the filmmaker. Ramos added that he once jokingly promised his brother that one day he would make a movie about him. It took him quite a few years due to his busy Hollywood career but that jest ultimately and seriously turned into a film.
The script was written by Aaron Lee Lopez and David Reyes, with Ramos supplying the story. Set on a college campus, the story is about a young man who goes to college where his love for a good party gets him cut off financially from his family, forcing him to sell frozen margaritas at parties in order to pay for his schooling.
BIG NAMES & UP-AND-COMERS With a long career in the World’s Movie Mecca, Ramos secured top Latino talent for his film.
Award-winning actor Trejo (Machete, From Dusk Till Dawn) plays the college president. Ramos’s fellow Texan stars Anthony Guajardo (The Walking Dead) and Jesse Borrego (Fame, Con-Air) play brothers Jimmy and Miguel Martinez. The cast also features the seasoned and prolific Pepe Serna, who has appeared in more than 100 films that include Scarface, Silverado and American Me, starring Al Pacino, Kevin Costner and Edward James Olmos, respectively. Also appearing in the film are Valeria Jauregui (Colossal Youth), Arlene Cavazos (It Came Upon a Midnight Clear) and Shira Lazar (Celeste & Jesse Forever).
Ramos had worked with Borrego on another project and Serna joined as both an actor and one of the film’s producers. Coming full circle, Ramos returned to his alma mater, San Antonio College, to film The Margarita Man. “Stepping back on campus, this time with a camera crew, that was a proud moment, one I won’t forget,” he said with pride in his voice.
The acting and production bug bit him in his teen years when he also discovered he could wear many creative hats.
In high school, he joined the school’s Drama Club with the goal of becoming an actor. “All the students were actors on stage and at the same time had to work on the production crew,” he recalls. “I would jump from saying my lines on stage to backstage to operate the lighting board. It was crazy but a lot of fun and you learned a lot quickly.” He became fascinated with the behind-the-scenes production.
Ramos was also a big fan of Entertainment Tonight, the entertainment news TV program. “Sometimes they would visit a movie set and show what was happening behind the camera,” recalls of the popular series. “I would see the lights and camera crew, and now and then, a guy with a clapboard shouting, ‘Quiet on the set! We’re rolling!’ And I thought, ‘That’s what I want to do.’”
A FILMMAKER IS BORN Serious about a career in Hollywood, Ramos enrolled at San Antonio College and majored in radio, television and film. When Dick Clark Productions came to Texas for ABC Celebrity All-Stars at SeaWorld, Danny joined the production as an intern and was soon hired on in the all-important Cue Card Department. That was his first professional job as a freelance production crew member. Soon after that, Lifetime Network set up shop in San Antonio for the show Attitudes, a soap opera talk show and Ramos then joined the Directors Guild of America as a 2nd assistant director/unit production manager.
The Margarita Man (Credit: Courtesy)
When word got out that the Selena movie, starring Jennifer Lopez and Edward James Olmos, was going to be filmed in San Antonio, Ramos mailed his resume to the production office. Weeks later, he got a call from the film’s producer, Moctezuma Esparza. “I had just finished working on a film called The Big Green as a key set production assistant and as a second AD on (the) second unit, and Mr. Esparza was looking for local hires and Latinos with production experience,” says Ramos. “I had some great experience, but had not been a second-second assistant director, which is what they needed at the time.”
FILM ADMINISTRATIVE WORK The San Antonio native got the Selena job, handling all the paperwork associated with actors on the set–schedules, production reports, accounting and time cards, often feeling lost in a whirlwind of paperwork. But he preserved and survived. “I just got through it,” he says. “It’s the kind of job where the job description just happens to you.”
Ramos’s advice to newbies coming onto a production, “Take it all in. Ask questions. Learn as quickly as you can and hold on! Then take what you’ve learned from that experience and build on it for the next gig.”
That’s exactly what the filmmaker did, building a solid filmmaking foundation one job at a time and knowing almost every production position on a film set. All that proved helpful when directing The Margarita Man.
Daniel Ramos, center, and Mario Lopez, second from left, with cast (Credit: Courtesy)
Celebrating his movie’s release, Ramos is promoting the “Margarita Man Weekend” September 15 through 19, offering audiences the opportunity to send in their favorite margarita recipe to win a bottle of premium tequila–the prime ingredient in any margarita. Just send your favorite margarita recipe to MargaritaManMovie@yahoo.com
The Margarita Man is now streaming on Amazon Prime Video, TubiTV and IMDB-TV. The DVD is available to purchase on Walmart, Amazon, Best Buy as well as Turner Classic Movies’ website, www.shop.TCM.com.
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