New York, NY — The Latin Alternative Music Conference (LAMC) is coming back to New York to celebrate 15 years of promoting Latin Music. The New York Times said of the conference, “LAMC is to Latin alternative the way the Sundance Film Festival is to indie movies.” Indeed thousands of entrepreneurs, musicians, DJs, journalists, marketers, managers, programmers and all kinds of music lovers attend LAMC at its new home: the Affinia Manhattan Hotel at 7thAvenue and 31st Street.
The LAMC features free concerts at parks from Central Park to Harlem, plus intimate private showcases at iconic venues around the city, as well as numerous industry panels and Q&As with special guests, showcases and events. The conference continues to grow, with an expanded focus on movies, books, food and all forms of cutting-edge creativity, thanks to with key support from Google, AT&T, Google +, Google Play, Gibson, YouTube, KCRW, Shure, LARAS, Herradura and more.
This year, the panels will kick-off on Thursday July 11th at 2pm, with the first panel being “Every Centavos Counts: Making Sense of Streaming & The New Digital Economy” moderated by Rich Bengloff (A2IM) and featuring Zach Diaz (Sony/RED), Pablo Douzoglou (Beggars Group), Ady Harley (Google Play), Chris Harrison (Pandora), Barry Levine (SoundExchange), and Valerie Miranda (Spotify).
On Friday, July 12th at 11am, panelists will discuss “Publicity, The Media & The Art of Reaching Consumers and Fans” moderated by Juan Jose Duran (Google/Youtube), and featuring Alex Espinosa (PlayNetwork), Ivan Figueroa (MiTuNetwork), Maria Hinojosa (NPR Latino USA), Nic Harcourt (KCSN / Guitar Center Sessions on DIRECTV), Henry Quintero (Tr3s) and John Reilly (Rogers & Cowan).
“The Artist as the Brand: Licensing & Sponsorship In 2014″ panel moderated by JT Griffith (Nike), and featuring Anita Benner (Mood Media), Gustavo Lopez (Universal Music Latin Entertainment), Rudy López-Negrete (Lopez Negrete Communications), Mary Nunez (Sony Latin), Jose Luis Pardo (Musician/Producer) and Alejandro Solorio (Brown-Forman).
The final panel on Friday is “The Importance of Lollapalooza, Vive Latino, Supersonico & Other Concert Series…And How to Get Your Artist Booked Around the World”.
The performances begin on Wednesday, July 9th at Central Park SummerStage, with the LAMC line-up of hip-hop heavyweights featuring Beatnuts, Ana Tijoux, Bodega Bamz and DJ Tony Touch.
On Thursday July 10th, the LAMC will once again return to Celebrate Brooklyn at Prospect Park for a free show featuring Illya Kuryaki & the Valderramas, ChocQuibTown and RVSB.
On Friday July 11th at the Gramercy Theatre, the LAMC will feature AJ Davila, Milkaman, Esteman, The Wookies, Diana Fuentes and Los Macuanos.
The LAMC will close on Saturday July 12th with another free show at Summerstage, featuring Babasónicos, Juana Molina and La Santa Cecilia.
For more information on the Latin Alternative Music Conference, please visithttp://www.LatinAlternative.com
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