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America Ferrera’s New TV Role on NBC


Golden Globe winner America Ferrera has been laying low since her sitcom Ugly Betty ended in 2010, but NBC is hoping the 30-year-old actress will make a big comeback in her new role as the floor supervisor in the comedy Superstore, a single camera pilot about a disparate group of employees working in a department store in middle America and a love story that develops for Ferrera’s character.

After Ugly Betty Ferrera made the choice to focus on her film career, turning down multiple TV pilots offered to her since then.  She worked was the voice of Astrid in the popular How to Train Your Dragon and the sequel and on camera she has starred in films such as  Our Family Wedding, Cesar Chavez, and End of Watch.   She has also put her producer hat on and along with husband Ryan Piers Williams, who directed, both produced and starred in the indie film X/Y.  On television, Ferrera did several guest star appearances, most notably  in CBS’ The Good Wife and reprising her voice role in Cartoon Network’s Dragons, the animated spinoff of How to Train Your.


Actually it not actually love at first sight, when Ferrera’s character Amy as the floor supervisor at Cloud 9 meets a new employee who she deems egotistical and a clown.  In spite of her initial feelings they quickly bond and the romance begins.  Mad Men‘s Ben Feldman will play Jonah Ferrera’s love interest.

This time around, Ferrera takes her duties behind the camera as well as she will also be a producer on the show.  The Office‘s Justin Spitzer will write the script and executive produce along with David Bernard with Ruben Fleischer on board as director.   Lauren Ash, Colton Dunn, Mark McKinney, Nico Santos and Nichole Bloom co-star in the pilot

Ferrera is repped by CAA, Authentic and Peikoff Mahan.

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